We’ve already talked about the functional side of links and how different users activate them. Today, we’re taking that info and expanding on it.
Links Deep Dive Part 3

We’ve already talked about the functional side of links and how different users activate them. Today, we’re taking that info and expanding on it.
Because links are such critical elements of our emails, we should think about all the different parts of them that need accessibility support.
Links (technically hyperlinks) are the foundation of the internet. In its simplest form, a link is already accessible. You’d think that would mean that we wouldn’t have to think that much about them, but you’d be wrong.
There are few things as confounding in email development as the CTA link. Historically, getting anything other than an image to render has had considerable challenges. Many email developers have spent hours and hours tweaking their code to get a CTA link to visually render…
A tracking pixel is an important part of our email marketing campaigns. When a tracking pixel is loaded, it signifies that the email has been opened. So, I think we’re trying to determine if screen reader users can be included in tracking pixel data.
An aria-label is an ARIA attribute that supports assistive technologies by helping to name elements on a page or application. Many elements in our emails need an “accessible name,” which is a way for AT to define the element to AT users.
How you perceive or think about disability is important because how you think about disability changes what you *do* about disability, directly impacting the lives of people with disabilities.
One of the things that I found critical in my early years as an advocate for my kids was learning about the Disability Rights Movement. It seems abstract I guess, but the way it came about for my family was pretty specific. This starts with a story…
Every once in a while, people will bring up adding ARIA to their emails, and quite often, my response is, “NO!!” and I thought I’d go into a bit of detail to explain that.
Wow, I’m on the plane home after an eventful week at Litmus Live and I’m so excited about some of the great sessions I attended. I feel the best use of my restless mind while crammed in a tin can going 500 mph is to reflect on my time there.