A tracking pixel is an important part of our email marketing campaigns. When a tracking pixel is loaded, it signifies that the email has been opened. So, I think we’re trying to determine if screen reader users can be included in tracking pixel data.
An aria-label is an ARIA attribute that supports assistive technologies by helping to name elements on a page or application. Many elements in our emails need an “accessible name,” which is a way for AT to define the element to AT users.
How you perceive or think about disability is important because how you think about disability changes what you *do* about disability, directly impacting the lives of people with disabilities.
One of the things that I found critical in my early years as an advocate for my kids was learning about the Disability Rights Movement. It seems abstract I guess, but the way it came about for my family was pretty specific. This starts with a story…
Every once in a while, people will bring up adding ARIA to their emails, and quite often, my response is, “NO!!” and I thought I’d go into a bit of detail to explain that.
Wow, I’m on the plane home after an eventful week at Litmus Live and I’m so excited about some of the great sessions I attended. I feel the best use of my restless mind while crammed in a tin can going 500 mph is to reflect on my time there.
Accessible headings in email seem to be a bit of a side quest for many email marketers. On its face, it seems very straightforward: Wrap the main points of the email in a heading tag…
Let’s solve the age-old problem called “How do I make a product stack look good AND make it accessible?”
It is extremely rare for an email to reach my inbox without a linked image, and that is why I saved this super heavy talk for last. Nearly every email has a functional image, that means every email marketer needs to familiarize themselves with this concept!
The most critical question we need to ask ourselves when writing alt text is – what does this image do? There are different types of images and those different types of images have different alternative text needs. In this next section we’re going to go into detail about what those image types are and what alternative text expectations users have for them.
