There are few things as confounding in email development as the CTA link. Historically, getting anything other than an image to render has had considerable challenges. Many email developers have spent hours and hours tweaking their code to get a CTA link to visually render…
Question: Do screen readers impact tracking pixels?
A tracking pixel is an important part of our email marketing campaigns. When a tracking pixel is loaded, it signifies that the email has been opened. So, I think we’re trying to determine if screen reader users can be included in tracking pixel data.
Basics: Aria-label or Alt?
An aria-label is an ARIA attribute that supports assistive technologies by helping to name elements on a page or application. Many elements in our emails need an “accessible name,” which is a way for AT to define the element to AT users.
Basics: Paradigm Shift – Think Differently About Disability
How you perceive or think about disability is important because how you think about disability changes what you *do* about disability, directly impacting the lives of people with disabilities.