Alt text really seems like it should be pretty straightforward, and in a million ways, I didn’t think this deep dive was really necessary until I turned my images off in my promotions tab in Gmail. Holy wow, things are BAD.
Legal text is probably the least thought about component in all of emaildom. Let’s break it down!
Making our emails accessible really should be the whole team’s responsibility, from strategy to deployment. (Shift Left, amirite?) But in the real world – sometimes it’s not particularly easy to get stakeholders on board to new ideas. While you work on getting everyone aligned, let’s discuss a few quick things you can easily implement into your process without changing the visual rendering, linking strategy or content.
