In part 3 we’re getting into the very granular details of how we can’t make interactive content accessible and why we’re so limited in email.
Interactive Emails and Accessibility – Part 3

In part 3 we’re getting into the very granular details of how we can’t make interactive content accessible and why we’re so limited in email.
This week we’re getting into the specific experiences that interactive elements create for assistive technology users and some of the ways we can get around them.
I have dug into this topic and picked apart numerous examples of interactive content and it just can’t happen and I wanted to break this apart so that you can either do your own digging or review purported solutions for yourself.
Color contrast is at once one of the easiest accessibility criteria to meet and one of the most overlooked.
We’re digging deep into the WCAG and how it works to guide us on our path to accessible digital content. The WCAG is quite a bit more complex than you might think and not as clear as you might hope, especially when we’re talking about our weird corner of development in email marketing.
Stop using images of text – use live text instead – people use browser extensions to adjust the text on their page and that can’t work with images of text!
Email clients do support landmarks and they should definitely be used (sparingly) to let users navigate emails more easily.
TLDR; Just don’t.
Today, in Part 4, I’m taking a bit of a step back and asking a broader question about why we feel the need to link everything. That’s right, I’m talking about an accessible linking strategy.
We’ve already talked about the functional side of links and how different users activate them. Today, we’re taking that info and expanding on it.