Making our emails accessible really should be the whole team’s responsibility, from strategy to deployment. (Shift Left, amirite?) But in the real world – sometimes it’s not particularly easy to get stakeholders on board to new ideas. While you work on getting everyone aligned, let’s discuss a few quick things you can easily implement into your process without changing the visual rendering, linking strategy or content.
Component: Animated Gifs
Animated gifs are the darling of email marketing. There is quite literally no other way to add motion to an email that will display in nearly every single email client. Don’t believe me? Check out this caniemail.com overview on gifs. Unless you’re using an old/obsolete version of Outlook on a PC – you’re getting animated gifs. They even work on background images!