In part 3 we’re getting into the very granular details of how we can’t make interactive content accessible and why we’re so limited in email.
Interactive Emails and Accessibility – Part 3

In part 3 we’re getting into the very granular details of how we can’t make interactive content accessible and why we’re so limited in email.
This week we’re getting into the specific experiences that interactive elements create for assistive technology users and some of the ways we can get around them.
I have dug into this topic and picked apart numerous examples of interactive content and it just can’t happen and I wanted to break this apart so that you can either do your own digging or review purported solutions for yourself.
I’m not one to campaign shame, but this really made me chuckle today. What could have they done differently to make this product grid more accessible?
Background images are frequently used in email marketing campaigns. They allow for more creative flexibility than “just” images and text. By combining the two you can provide a better visual experience for users. In addition, there’s a specific kind of call-to-action link referred to as a “bulletproof button” which allows for nearly perfect rendering across all email clients; it supports background images, rounded corners, borders…