I’m not one to campaign shame, but this really made me chuckle today. What could have they done differently to make this product grid more accessible?
Friendly Reminder: Write Good Alt Text
Component: Animated Gifs
Animated gifs are the darling of email marketing. There is quite literally no other way to add motion to an email that will display in nearly every single email client. Don’t believe me? Check out this caniemail.com overview on gifs. Unless you’re using an old/obsolete version of Outlook on a PC – you’re getting animated gifs. They even work on background images!
Alert: VML Code Creates Accessibility Errors
Background images are frequently used in email marketing campaigns. They allow for more creative flexibility than “just” images and text. By combining the two you can provide a better visual experience for users. In addition, there’s a specific kind of call-to-action link referred to as a “bulletproof button” which allows for nearly perfect rendering across all email clients; it supports background images, rounded corners, borders…