Making our emails accessible really should be the whole team’s responsibility, from strategy to deployment. (Shift Left, amirite?) But in the real world – sometimes it’s not particularly easy to get stakeholders on board to new ideas. While you work on getting everyone aligned, let’s discuss a few quick things you can easily implement into your process without changing the visual rendering, linking strategy or content.
I’m not one to campaign shame, but this really made me chuckle today. What could have they done differently to make this product grid more accessible?
Animated gifs are the darling of email marketing. There is quite literally no other way to add motion to an email that will display in nearly every single email client. Don’t believe me? Check out this caniemail.com overview on gifs. Unless you’re using an old/obsolete version of Outlook on a PC – you’re getting animated gifs. They even work on background images!
Background images are frequently used in email marketing campaigns. They allow for more creative flexibility than “just” images and text. By combining the two you can provide a better visual experience for users. In addition, there’s a specific kind of call-to-action link referred to as a “bulletproof button” which allows for nearly perfect rendering across all email clients; it supports background images, rounded corners, borders…